In this episode of the Old Guys Know S**t podcast, the team dives into the core metrics that define successful marketing strategies in the automotive industry. From walk-in traffic to ROI, we break down the five key elements that move the needle. Join hosts Jason Harris, Rah Mudd, and Larry Bruce as they share decades of automotive insights, tackle the difference between marketing, branding, and advertising, and debunk common misconceptions about "turning it up."
Recorded in the state-of-the-art Dealer Cast studios, this episode is packed with laughs, expertise, and actionable advice for dealers who want to see real results. Tune in for marketing wisdom with a twist of humor from the guys who know their s**t—or at least think they do!
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