DealerCast Playlist

DealerCast - People Over Platforms Ep. 28

Robert Mudd, Larry Bruce and Jason Harris discuss how effective communication tools and personal relationships are crucial in sales. The conversation explores engaging audiences in dealerships and the impact of algorithms on marketing strategies. It emphasizes the need for a Customer Data Platform and data cleansing, along with defining target audiences and structured sales processes. Insights from industry professionals highlight the importance of learning from experience on podcast episode 28 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ Larry Bruce - https://www.linkedin.com/in/larry-bruce/ Jason Harris - https://www.linkedin.com/in/strategywithjason/ Robert Mudd - https://www.linkedin.com/in/robertmudd/ #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

DealerCast - Data Wars Have Begun - Ep. 26

Robert Mudd, Larry Bruce and Jason Harris blast away at data wars in the automotive sector, focusing on dealers' struggles with data control and licensing. It highlights the importance of understanding data rights, revealing that many dealers unknowingly buy back their own data from third parties. The discussion emphasizes the need for transparency and better practices, while also addressing the conflicting views on customer data ownership between dealers and OEMs. The conversation reflects on the industry's shift towards digital solutions and AI on podcast episode 24 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ Larry Bruce - https://www.linkedin.com/in/larry-bruce/ Jason Harris - https://www.linkedin.com/in/strategywithjason/ Robert Mudd - https://www.linkedin.com/in/robertmudd/ #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

Amazon and the Biz - Ep. 25

🎧 Robert Mudd, Larry Bruce and Jason Harris reflect and discuss the influence of Amazon on retail and consumer behavior in the automotive sector. They analyze Amazon's data collection and marketing strategies, comparing its potential to eBay Motors. The conversation also highlights Google's role in the industry and the importance of branding. Find out why the need for dealers to adapt to changing consumer behaviors and the shift from traditional to digital sales methods is vital on podcast episode 24 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ Larry Bruce - https://www.linkedin.com/in/larry-bruce/ Jason Harris - https://www.linkedin.com/in/strategywithjason/ Robert Mudd - https://www.linkedin.com/in/robertmudd/ #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

Retain and Gain Ep 6 - Stop Marketing and Start Conversations

Power up for Retain and Gain Podcast Episode 6 as Rob Mudd and Larry Bruce discuss how the automotive industry faces challenges with evolving marketing strategies that prioritize conversation over clicks. As the market has changed sales dynamics from customer relationships to click metrics, customers now prefer personal interactions and direct information. Events are vital for connections, while Google Analytics reshapes engagement measurement. Rob and Larry explore solutions that highlight the need for a Customer Data Platform and AI to improve sales efficiency and address low conversion rates on Retain and Gain Podcast Episode 6. For more on Retain and Gain, visit: https://RetainandGainPodcast.com/ Larry Bruce - https://www.linkedin.com/in/larry-bruce/ Robert Mudd - https://www.linkedin.com/in/robertmudd/ #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

Retain and Gain Ep,7 - OEM Sales Model vs Tesla

Join Larry Bruce and Rob Mudd as they deliberate between choosing traditional dealerships vs. Tesla's direct sales model. As franchise dealers face challenges from agreements and state laws, customer's trust in local dealers is crucial. This version of Retain and Gain highlights the importance of service and support, enhancing the buying experience, and maintaining personal connections. Technology should complement and not replace human interaction, as customer service remains vital in this competitive market. Join us for episode 7 of Retain and Gain!For more on Retain and Gain, visit: https://RetainandGainPodcast.com/ Larry Bruce - https://www.linkedin.com/in/larry-bruce/ Robert Mudd - https://www.linkedin.com/in/robertmudd/ #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

Mentorship and Legacy

🎧 Robert Mudd, Larry Bruce and Jason Harris reflect and discuss the early experiences in car sales reveal the competitive nature of the industry. The hosts share their automotive knowledge and the importance of mentorship through personal stories. They discuss the role of floor managers in mentoring, the need for leaders to engage with their teams, and offer advice on self-awareness. The balance between passion and burnout is explored, along with the significance of choosing the right business partners and the necessity of continuous learning on podcast episode 24 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ Larry Bruce - https://www.linkedin.com/in/larry-bruce/ Jason Harris - https://www.linkedin.com/in/strategywithjason/ Robert Mudd - https://www.linkedin.com/in/robertmudd/ #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

The Good The Bad and The Funny

🎧 Robert Mudd, Larry Bruce and Jason Harris reflect on their experiences, discuss the evolution of marketing in the automotive industry, and emphasize the importance of persistence in business relationships on podcast episode 23 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ Larry Bruce - https://www.linkedin.com/in/larry-bruce/ Jason Harris - https://www.linkedin.com/in/strategywithjason/ Robert Mudd - https://www.linkedin.com/in/robertmudd/ #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustryExplore the intricacies of customer interactions in car sales, including the challenges of selling vehicles not owned by the dealership. The hosts share humorous and challenging customer stories, including a notable incident that raised management concerns. They reflect on their experiences, discuss the evolution of marketing in the automotive industry, and emphasize the importance of persistence in business relationships.

Then vs. Now

🎧 Robert Mudd, Larry Bruce and Jason Harris discuss the decline of Saturday meetings at the dealership, the shift from in-person to online interactions and the industry's evolution towards digital platforms and AI on podcast episode 22 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ Larry Bruce - https://www.linkedin.com/in/larry-bruce/ Jason Harris - https://www.linkedin.com/in/strategywithjason/ Robert Mudd - https://www.linkedin.com/in/robertmudd/ #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry